Eli, tell us — how was Mamita Botanical born?
Mamita is a project that grew out of a need of my own. When I was very young, I had a serious skin condition and I looked for a natural alternative. My parents raised me in a very healthy, conscious way, so at the time, the corticosteroids I'd been prescribed to treat my skin weren't an option for me. I also wanted to understand, on an emotional level, what was happening to me — why my skin was reacting that way. Later on, I understood it: the skin is a reflection of the whole body — of your emotions, of what you eat, of whatever you're going through.
When did you know that Mamita Botanical would be your life's project?
I realised it when I went looking for that alternative solution for myself — to heal my skin beyond just putting a cream on top. I knew the problem would disappear for a moment, but that it would come back, because it was only a temporary fix. As I researched and treated myself, I discovered there were alternative ways to care for the skin, and the idea of being able to help others going through the same thing I was felt truly wonderful.
And the name? Where does "Mamita Botanical" come from?
The name Mamita comes from a journey I took through northern Argentina, Bolivia and Peru, where I met the mamitas: women of great strength who keep a little garden of medicinal plants at home. Completely naturally, and asking nothing in return, they taught me about medicinal plants and skincare. They were the first women to teach me all of that. For me, our project's name is an act of gratitude towards them, and towards all women.