Conscious paths: back to the roots

| 6 min read |

When having it all isn't enough

Rosa and Jordi held senior positions at major companies. Rosa worked in the fashion industry, while Jordi built his career in the world of motorcycle racing.

Their jobs were demanding, but deeply rewarding: leading teams, earning generous salaries, travelling across the globe... To anyone looking in, they had built the perfect life.

Yet beneath the surface, this Catalan couple felt that something wasn't right. Their way of living no longer reflected the values they believed in.

"We had everything people dream of when they're at university... and we still weren't happy"

Rosa tells us about the beautiful home they shared in Galicia, where she worked as a fashion designer.

She genuinely loved her job, but she couldn't ignore the growing feeling that her work was no longer aligned with her beliefs. Time and again, she advocated for more responsible practices that respected both people and the planet throughout the production process, but her efforts never led to real change.

As time went on, she became increasingly haunted by the thought that nothing could ever make up for the damage she felt she was indirectly causing the planet.

When Rosa and Jordi decided they wanted to become parents, one question changed everything: where did they want to raise their child, and what values did they want to pass on?

They chose to start over and build a life around a project that truly inspired them—a place where they could put down roots.

Leaving jobs they genuinely loved wasn't easy. There were moments of doubt, fears that made them question their decision, and the judgement of others weighed heavily at times.

But their desire to live in a way that truly reflected their values was stronger.

Their goal was clear: to care for nature, consume less and consume more consciously, rediscover traditional skills, value time, and create something they could one day pass on to their children.

So they returned to Catalonia, the place they call home, to restore an old farmhouse nestled in the hills of Cabrils. A farmhouse that wouldn't simply become their home, but the foundation for a new way of living.

"We used to measure success by our careers. Now we measure it by having chickens and a vegetable garden"

Today, they devote themselves wholeheartedly to what has become the project of their lives—a project that inspires and fulfils them in equal measure.

They are restoring a centuries-old farmhouse, transforming it into a self-sufficient home with a vegetable garden, fruit trees, animals, wells and solar panels.

Rosa and Jordi's dream is to create a home deeply connected to nature, where their children can grow up surrounded by open fields, animals and the changing seasons—a place where they can embrace a slower, more intentional way of life.

They also envision the farmhouse as a place where their creative projects can flourish, because they believe that meaningful work can grow from beauty, craftsmanship and respect for the world around us.

They imagine it as an open, welcoming space where beautiful things happen. That's why they're building a small studio with a separate guest apartment and its own terrace.

In the near future, they hope it will become a place for sharing knowledge and creativity: hosting botanical textile printing workshops, distilling essential oils from plants grown on the land, making artisanal preserves with each season's harvest, organising yoga retreats, creative gatherings and intimate live music events.

Above all, they dream of creating a community centred around a slower, more mindful way of living.

"We like to think that we're not just restoring a house—we're reclaiming a way of life that puts people, nature and craftsmanship at its heart", Rosa tells us.

When returning to your roots makes everything fall into place

In a world that never seems to slow down, Rosa and Jordi have chosen a different path: to build slowly and with intention, to restore what already exists instead of starting from scratch, to care for the past so it can have a future, and to show that when we give things the time they deserve, they develop a soul of their own.

Leaving everything behind. Starting over. Returning to their roots.

For Rosa, Jordi, little Max and their ever-growing family of animal companions, everything has finally fallen into place.

Rosa, Jordi and Max wear pieces from the Raíces collection.

Shot on both analogue and digital film by  Iris Muñoz , with video created by her creative studio, Meteora Estudi , together with Neus Solà.

*The day of this shooting Rosa didn't know it yet, but she was pregnant with her second child ♥

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After reaching the top of their respective careers, Rosa and Jordi realised that something was missing. Despite their professional success, they weren't truly happy. So they left their executive roles behind, returned home, and embarked on an inspiring new chapter: creating a self-sufficient farmhouse where the way they live is deeply aligned with who they are.

Today, Rosa and Jordi are putting down roots with their young son, Max, at their farmhouse in Cabrils.

This is their story.

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